Thursday, September 22, 2022

Testing the design and layout of the website

I wanted to create a brand identity so I made sure to use the same font for the text of the masthead on my front covers and on the magazine. To achieve this, I downloaded the fonts onto my desktop and had to take out the files I needed out of the zip files that came with the fonts as they were installed and then I could open them and upload them to the website. 







I am not sure if I prefer the look of the font in the middle or to the side of the magazine but as of right now, I prefer the one beneath:







I increased the font size of the word "post" in the masthead so that it balances out the size of the font of the word "modern" in the screenshot below:











22/09






I used the eyedropper tool to select a colour from her dress to use it for the masthead and the coverlines to see how that would look as white text may be washed out by the sky in the background




Using the eyedropper tool again, I sampled a darker colour from her outfit to use for the colour of the font which looks like a more sophisticated shade in my opinion but it may be slightly difficult to read.
I will need to reshoot this image so that the background looks more like it has the background of typical Vogue magazine covers (a publication that aspirational audiences may read) and so that there can be more space above the model's head for the masthead.

Wednesday, September 21, 2022

Other issues I could cover in my magazine:

Men's mental health - particularly amongst teenage boys, perhaps with intertextuality to Billie Eilish's "when the party's over" music video and/or a coverline that says "Boys Don't Cry" (a reference to the song with the same name by The Cure.
















Issues of white content creators appropriating centuries old skincare and haircare claiming it is new and trendy and whether that is an issue. (clean girl aesthetic)

Aspirational audiences are interested in travelling so I could do an issue on cheap London routes to travel to and through with a bike perhaps - encompassing health and travel


Development of second front cover







The front cover image should have eye contact and a direct mode of address and, after discussing with Ms. Casson, I have decided to use this image as it is the most direct one, however, I may need to reshoot this as the background is not suitable for a front cover of a magazine.



Tuesday, September 20, 2022


 











The size 70 font was too big for this cover so I have decided to use a size 55 font for the word "modern" and a size 72 font for the word "post" however the word "post" is being washed out by the sky in the background and I am now realising it looks quite small compared to the word "modern".

Second front cover

Originally, I intended to make my two front covers a picture of Chan on a flight of stairs to imply his rise to popularity as someone from a lower income area (aiming at the aspirational audience through displaying how people of any class or area can gain success) and a photo of a close up of another model to achieve the intertextual element of the magazine however, Ms. Casson mentioned how that may be too vague of a reference for a wide audience to understand and suggested to use these photos as the front cover instead. The potential photos for the issue of the rise in vaping amongst younger generations symbolised by an item with innocent connotations - bubbles















 Contact sheet



































STATEMENT OF INTENT